Media Center

Welcome to the Fractured Atlas Media Center, where you will can find information for your coverage of the organization and the work it does nationwide.

Fractured Atlas is the country’s largest arts service organization, reaching a network of more than 250,000 artists in all 50 states and all 435 congressional districts. Dedicated to empowering artists with the support they need to work effectively and thrive, Fractured Atlas provides funding, insurance, technology, education, and other services critical to building sustainable careers and organizations.

To join the Fractured Atlas press list, request more information, or to arrange an interview with founder and executive director Adam Huttler, please contact Jason Gordon at or 212-627-8098.

In addition to the resources in the Media Center, you can also stay up-to-date on Fractured Atlas news and events via the Fractured Atlas Blog, Facebook, and Twitter.

Fractured Atlas Facts and Stats

Visit the Fractured Atlas Live Stats page for real-time stats on membership, funding, and more.

Press Releases

Winners of First-Ever National Arts Entrepreneurship Awards Announced
Jan 30, 2014

Seeking to Spur Innovation in Arts Field, Fractured Atlas Launches Arts Entrepreneurship Awards
Nov 25, 2013

Game-changing Software Platform Empowers Smaller Arts Organizations
Oct 21, 2013

Expanding Its Leadership in Technology for the Arts, Fractured Atlas Acquires For-Profit Tech Firm
Jul 29, 2013

Fractured Atlas Launches Tour of Major Arts Hubs Across Southern U.S.
Jan 15, 2013

Fractured Atlas Receives Four-Star Rating From Charity Navigator
Dec 3, 2012

New Online Search Tool Connects Indie Filmmakers and Video Artists with Spaces for Shooting and Screening Work
Oct 3, 2012

Bringing Open Source To The Arts
Sep 25, 2012

Nation's Largest Arts Service Organization Launches Online Service Matching Artists with Available Rehearsal and Performance Space
Aug 23, 2012

Future of Music Coalition and Fractured Atlas Examines Live Nation/ Ticket Master Merger One Year Later
May 18, 2011

The Kresge Foundation Supports Arts Sustainability at Fractured Atlas
Nov 15, 2010

Fractured Atlas Finds Space for Creativity with the NYC Theater Subdistrict Council
Sep 30, 2010

Fractured Atlas Cuts Through the Maze of Insurance With Pocket Guides
Aug 16, 2010

Fundraising Made Simple at Fractured Atlas
Jul 21, 2010

Fractured Atlas awarded contract from The William and Flora Hewlett Foundation to develop Bay Area Cultural Asset Map
Feb 18, 2010

Fractured Atlas to develop open source ticketing software with support from Mellon and Duke
Dec 7, 2009

Media Coverage Highlights

PandoDaily: Will starving artists turn to coding instead of waiting tables?
Apr 11, 2014

The Guardian: DIY residencies: a career in the arts on your own terms
Apr 1, 2014

Public Art Review: Fractured Atlas Announces Winners of Arts Entrepreneurship Awards
Feb 26, 2014

Fast Company: This Artist Colony In A Church Has A New Spin On Traditional Arts Funding
Feb 21, 2014

Backstage: Fractured Atlas Honors Today’s Forward Thinkers in the Arts
Feb 7, 2014

Erie Reader: Local Artist, National Recognition
Feb 5, 2014

The Austin Chronicle: Austin's Rubber Repertory Wins National Arts Entrepreneurship Award
Feb 4, 2014

OPEN Forum: Art entrepreneurs give great advice
Jan 31, 2014

Cultural Weekly: Adam Huttler answers Culture: So What?!?
Jan 23, 2014

Crain's New York Business: Nonprofit offers creative assistance
Dec 16, 2013

Playbill: New Software Artfully Connects Theatres With Their Audiences
Dec 1, 2013 Ticketing and Donor Management Tools Now Available In Web-hosted Edition
Dec 1, 2013

Billboard: Obamacare Offers Musicians a Lifeline – If They Can Understand It
Nov 4, 2013

Backstage: Fractured Atlas Helps Theater Artists Get Organized With
Oct 30, 2013

Filmmaker Magazine: Fractured Atlas’s Software to Streamline Outreach
Oct 29, 2013

The Wall Street Journal: Know Your Audience
Oct 21, 2013

Fast Company: Why An Arts Non-Profit Is Developing Web Dashboards
Oct 21, 2013

Xconomy: Business Management Platform for the Arts Gets Wide Release
Oct 21, 2013

Digital Music News: Gives Small Arts Organizations a Tech Boost
Oct 21, 2013

The Chronicle of Philanthropy: Nonprofit's Sales Software Helps Arts Groups Track Audience
Oct 21, 2013

Newsday: Game-Changing Software Platform Empowers Smaller Arts Orgs with Same Box Office, Fundraising, and Marketing Power of Major Cultural Institutions
Oct 21, 2013

The NonProfit Times: Nonprofit Fractured Atlas Buys For-Profit Tech Firm
Aug 6, 2013

Xconomy: Fractured Atlas Acquires Gemini SBS, Plans Wide Release for
Jul 31, 2013

Crains: Theater Subdistrict Council decides to go big on funding
Jul 29, 2013

Metro: Making art and making a living: Artists on the business
May 20, 2013

The Week: Fractured Atlas, Charity of The Week
Feb 15, 2013

Insider Louisville: Creatively gifted but financially challenged? Fractured Atlas at the Bard's Town
Feb 6, 2013

Jackson Free Press: Person of the Day, Adam Huttler
Feb 4, 2013

Nashville Scene: Fractured Atlas Breaks Nashville: Arts Organization Says Don't DIY Alone
Feb 4, 2013

The Birmingham News: Space One Eleven hosting Fractured Atlas arts service group, on Tuesday
Feb 4, 2013

WFPL (Louisville Public Radio): Artists: Learn About Fiscal Sponsorship at Fractured Atlas Tour Stop
Feb 4, 2013

Hyperallergic: 7 Ways to Build A Sustainable Art Career This Year
Feb 1, 2013

Louisville Courier-Journal: Fractured Atlas empowers artists to work more effectively
Feb 1, 2013

Broadway world: Fractured Atlas to Launch Tour of Major Arts Hubs Across Southern U.S., 2/4-12
Feb 1, 2013

Variety: TechBytes
Dec 20, 2012

Xconomy: Indiegogo Bucks Trend Toward Niche Crowdfunding
Dec 11, 2012

Consumer Media Network: Here Comes The Flood: Insurance for Artists and Arts Organizations Post-Hurricane Sandy
Dec 10, 2012

No Film School: Need Cheap Studio Space Near You? Search Rates and Book Online in Select Cities
Dec 5, 2012

Indiewire: Filmmakers Looking for (Last-Minute) Studio Space: Internet Database Now Available in Ten Cities
Dec 4, 2012

MovieMaker: Fractured Atlas: Taking Care of Business for Moviemakers
Nov 30, 2012

ReasonTV: The Future of Financing the Arts: An Interview with Adam Huttler of Fractured Atlas
Nov 26, 2012

Brokelyn: Resources for post-Sandy starving artists
Nov 7, 2012

Huffington Post: Where to Get Help: Vital Resources For Artists Recovering From Sandy
Nov 6, 2012

Creative Time: Help for Sandy-Affected Artists and Arts Orgs from Fractured Atlas
Nov 5, 2012

Artinfo: Fractured Atlas and New York Foundation for the Arts Offer Support After Sandy
Nov 2, 2012 A Closer Look At The Plight Of Uninsured Musicians
Oct 26, 2012

Artinfo: 3 Models Cash-Strapped Arts Institutions Use to Survive Without Government Help
Oct 19, 2012

TicketNews: Fractured Atlas launches open source platform
Oct 9, 2012

Backstage: New Online Tool Helps Filmmakers Find Production Spaces
Oct 9, 2012

American Theatre: The Wisdom of Crowds: Crowdfunding online can work to your advantage--if you plan and shop around
Oct 1, 2012

hypebot: Ticketing News: Open Sources
Sep 26, 2012

New York Observer's Betabeat: Startup News: David Karp And Rachel Sterne Get Judgemental and Louis C.K. Inspires a Startup
Sep 19, 2012

Reuters: How small charity projects can sidestep complex tax rules
Sep 13, 2012 Booking Website for City Rehearsal Spaces Relieves Headaches for Performers
Sep 4, 2012

The Next Web: This Web app is an OpenTable for NYC artists in search of rehearsal space
Sep 1, 2012

The Wall Street Journal: More Dance Companies Scrapping the Old Funding Model
Aug 30, 2012

Backstage: Fractured Atlas Develops Site to Match Artist With Space
Aug 29, 2012

Brokelyn: Finding a performance space is now as easy as ordering dinner
Aug 29, 2012

Economist: Arts funding: Should Government Fund The Arts
Aug 29, 2012

Betabeat: Attention, Artistic Types: There Is Now an Open Table for Performance Spaces
Aug 28, 2012 Tax-Deductible Crowdfunding for the Arts
Aug 27, 2012

Daily Variety: CNN, Fox News flub revives debate
Jun 28, 2012

Huffington Post: A Victory for the Creative Economy
Jun 28, 2012

Huffington Post: Swimming Downstream in the Current of History
Jun 25, 2012

New York Times: NYT Districts API helps Fractured Atlas help artists
Jun 9, 2012

ArtsFWD: Fractured Atlas Opens Up
Dec 6, 2011

GigaOM: IndieGoGo wants to give Kickstarter a run for its money
Aug 5, 2011

ARTSblog: Stop Pretending You’re an Accountant
May 19, 2011

Arts Journal: Supply and Demand (the economic force that dare not speak its name)
Feb 11, 2011

Campus Progress: How Health Care Reform Affects Musicians and Other Artists
Jun 28, 2010

CultureBot: Five Questions for Adam Huttler
Oct 31, 2009

Philadelphia Inquirer: America’s Artists – Canaries in the Healthcare Mine
Sep 28, 2009

NPR: Fractured Atlas Puts "Biz" In Show Business
Mar 11, 2009

Arts & Democracy: Innovative Approaches to Linking Nonprofit and For-Profit Models
Apr 1, 2008

Executive Director Adam Huttler


Adam Huttler, 36, is the founder and executive director of Fractured Atlas.

Since launching Fractured Atlas in 1998, Adam has built it up from a one-man venture housed in an East Harlem studio apartment to the country’s largest arts service organization, reaching a network of more than 250,000 artists in all 50 states and all 435 congressional districts.

In a cultural landscape rife with new challenges, Adam has emerged as one of the arts community’s most innovative and influential young leaders, inspiring the field to embrace new, entrepreneurial business models, developing new technologies that help artists thrive, and providing a voice for a new generation of independent artists working outside traditional institutions.

Under Adam’s leadership, Fractured Atlas has expanded to offer a wide range of services to help artists build sustainable careers and organizations, including: health and liability insurance; funding through its fiscal sponsorship program, the largest of its kind in the nation; and innovative technology tools - from Spaces, a free online booking service for rehearsal and performance space, to, a community-designed, open source platform for building custom arts management and ticketing systems.

Recognized as a national expert on arts business, non-profit entrepreneurship, and technology and the arts, Adam has been featured in outlets from NPR’s Morning Edition to The Economist to The Huffington Post. He also regularly speaks on industry trends, including appearances at the Future of Music Coalition Policy Summit, Grantmakers in the Arts, Americans for the Arts, Yale University School of Management, and Nonprofit Finance Fund.

Adam serves on a number of boards and steering committees, including those of the Performing Arts Alliance, the National Network of Fiscal Sponsors, NYC's One Percent for Culture campaign, and the Bay Area Video Coalition. He has a B.A. from Sarah Lawrence College and an M.B.A. from New York University.

Follow Adam’s thoughts on arts-related news and trends on the Fractured Atlas blog and Twitter.