New Look, New Logo, New Website
Fractured Atlas has gotten a face lift! Actually, it’s more like radical reconstructive surgery, and boy was it overdue…
If you’re reading this on our website (as opposed to in an email or feed reader), then you’ll already have noticed the new logo, color scheme, and web design. This is the first serious refresh since 1999, when we debuted the old Atlas/Atlas logo. That one was quite literal minded, and (to my eternal chagrin) made a lot of people think of Ayn Rand. The new logo, by contrast, is pretty abstract and something of a Rorschach test. Is it a compass? A star? Just a jumble of overlapping color?
We’re eager to hear what you think, so let us know if you love it, hate it, or have an inspired insight of some kind.
Meanwhile, regular users of the Fractured Atlas website should rest assured that we haven’t made any major changes to the site’s content or functionality. If you do find something missing or broken, please let us know immediately and we’ll get right on it.
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P.S. The new logo and design are by Noah Scalin of Another Limited Rebellion. He’s a great designer and very easy to work with. You should hire him for your next design gig.
Tags: design, ready for our closeup, website
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Wow - looks great and so far works great. Nice job! Love the graphic design and the handy everything on the home page.
I love the new look! Very fresh and well organized. Great Job!
woo hoo! looking good. very clean and navigable.
Gives a delightful warm “welcome” that is so “YOU”! Deliciously inviting with a professional and friendly attitude.
…well…one critical word: “brown”? really? I think you could do something more uplifting and bright. But, you’re on the right path with all the rest.
sorry so much to say…but noticed your goal to match the link color to the headline color of that page. Okay. But you haven’t used Pink yet. How about Pink instead of Brown? I’ll let you be with your thoughts. It’s really a fantastic look though! Bravo!
Congrats! on the new look. I like that now there is a face that goes with the names!
Question: where is the info about orgs that you partner with eg Indiegogo - also where can I access the manual. again thanks and congrats!
@viva138 - Thanks! It sounds like you’re looking for information on our fiscal sponsorship program. If you log in and look under My Stuff » My Fiscal Sponsorship, you should find everything you need. IndieGoGo is under “Accessories” and the manual is under “Program Guidelines”.
I LOVE the rebranding!
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