Meet the Project: P.INK Day
Each month we will feature one of our fiscally sponsored projects who have been successful at using our program to advance their art/cause/career. This month’s featured project is P.INK Day.
In today’s web-obsessed society, social media can get a pretty bad rap. But critiques of #hashtags and liking aside, social media has become a major tool in the technological toolkit of the artist-entrepreneur, providing multiple platforms to build and maintain support. P.INK / Personal Ink is a great example of an organization that uses social media to share their mission and build an audience. P.INK connects breast cancer survivors to tattoo artists via Pinterest, an online pinboard that allows its users to organize and share images, stories, and notes. In anticipation of their upcoming P.INK Day on October 21, we asked Project Leader Noel Franus to tell us a bit more about their work and how they use social media to their advantage.
What is P.INK Day? How did P.INK begin?
Many breast cancer survivors are surprised to hear that following a mastectomy, they may not get their nipples back. Even if they do, the scars that a mastectomy leaves behind aren’t just emotional — they’re physical, too. And it’s not something that’s easily overcome.
We created P.INK / Personal Ink to expose survivors a different option: tattoos. Specifically, we launched http://p-ink.org on Pinterest earlier this year to provide design inspirations, tattoo ideas and connections to tattoo artists who can help. The role that design can play in the healing process isn’t one that’s on the cultural radar, and our goal is to change that.
Now we’re taking that one step further: we’re creating P.INK Day on 10/21 to connect 10 breast cancer survivors with 10 of the country’s top female tattoo artists to help them heal with ink. Our plan is to cover the artists’ fees with a crowdfunding campaign, which allows anyone to invest in this creative and empowering art. The artists will ink scar-coverage and/or nipple replacement tattoos.
How do you use technology, particularly social media, for this project?
We launched P.INK earlier this year exclusively on Pinterest, as a curated collection of designs and as a vehicle for supporters to share notes. Since the launch we’ve also established our presence on Twitter and Facebook.
How did you decide to fund P.INK Day solely through crowdfunding?
Everyone knows someone who’s been touched by breast cancer. This provides a way for any and all of us to reach out and directly impact the quality of life for a survivor.
What are you most looking forward to on P.INK Day?
We’re looking forward to watching this grow. Our hope is that P.INK Day will seed a larger movement, one in which all survivors will know this is an option, and on future P.INK Days they’ll actively seek qualified artists who can help, wherever they are in the world.
Why did you join Fractured Atlas?
Fractured Atlas made it easy for us to seek fiscal sponsorship. They’re a creative-focused arts organization and we share a lot of the same goals.
Future P.INK Days! And our moonshot goal is to have a real-world tattoo spa/shop devoted exclusively to tattoos for breast cancer survivors.