Fractured Atlas is proud to announce the launch of its latest Fractured U. online course: Social Media Marketing for Arts Professionals.
Social media has revolutionized arts marketing in the 21st Century. The whole infrastructure of the art and entertainment industries has been flipped, dissected, inverted, twisted, exploded and imploded due to technology; the Internet; the seemingly [...]
Last year Fractured Atlas piloted Fractured U. as a simple series of introductory online business courses that address the emerging needs of artists and arts managers in the D.I.Y. environment. It was the most successful program launch in Fractured Atlas history.
Welcome to the age of the D.I.Y. artist!!!
In order to meet this newly discovered demand, [...]
As a kid I wanted to be Janet Jackson.
I played the cassette of her Control album until the tape broke, choreographing routines, imaging the day I would enjoy her fame/fortune and say (with her conviction)…“Now I’m all grown up!”
Well, you can imagine my joy when (at nine years old) my dad put me in the [...]
Artists are natural entrepreneurs. In general, they are innovative, enthusiastic, hard-working, highly intelligent, and resourceful. That last attribute is the subject of this post…resourcefulness.
Entrepreneurs come up with a great idea, then go out and find the resources or develop the capabilities to “make it happen.” Or, they look at what they already have available and [...]
Over the last seven months we’ve discussed many topics, such as: the emergence of artistic entrepreneurship in the new economy; the importance of demanding fair value for your creative contributions to society; tools of empowerment (e.g. clarity, action); the importance of strategic business planning in the arts; the merits of analysis (industry, market, and competitive); [...]
Last month, I started teaching a class called “Entrepreneurship in the Arts” at the Savannah College of Art and Design (Atlanta campus). The first class was thrilling, because I witnessed the excitement of artists and art entrepreneurs just beginning to follow their bliss. It was especially enjoyable to see those who have been working in [...]
Our research and survey responses indicate that artists and “do gooder” arts organizations struggle with the concept and reality of competition; especially because creativity is such a product of collaboration, connectedness, and reciprocal inspiration in a network of people. We need each other, yet we are in competition for the same resources, audience members, buyers, [...]
Excuse me for being M.I.A. over the last month, but I was busy producing the National Black Arts Festival’s 1st Annual Winter Ball (“The Art of Change”), featuring special guests Dr. Cornel West and Big Boi from Outkast. I won’t go into all the details of the event (although it was fabulous!!), but I do [...]
There are three basic phases to the strategic planning process.
First, you have to determine your identity and clarify your creative offering, as discussed in a previous post, “Professional Identity: Who Are You? And What Do You Do?”
Next, it’s wise to assess your environment: What is the state of your industry? What are the characteristics of [...]
When researching the professional development needs of artists, we found frustration with the lack of career preparation in BFA and MFA programs.
Many of us graduated from arts programs without any real knowledge of our industry, such as: insider vocabulary, infrastructure, operations, power structure, salary norms, contract norms, historical/current trends, non-craft skill sets, etc.
“Institutions left me [...]
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