Last weekend, I had the delight of hosting a New Year’s goal setting brunch with a group of creative professionals, entrepreneurs, and grad students – an altogether inspirational and accomplished group. We arrived with ideas of what we wanted for ourselves and our careers in the New Year, and left with well-defined, tangible goals. Knowing [...]
Last Wednesday, Fractured Atlas hosted a conversation with NYC 26th District Councilmember Jimmy Van Bramer, who is also Chair of the NYC Cultural Affairs Committee, at Topaz Arts in Queens NYC.
>see photos
The event had a surprisingly fantastic turnout, and Van Bramer stayed an hour late just to answer every question from the overflowing audience of artists. [...]
On November 7, Fractured Atlas and Gibney Dance partnered to present a live chat about Space in tandem with our launch of NYC Performing Arts Spaces 2.0. We were joined by dancers, choreographers, space managers, and funders, all with valuable perspectives on how spaces can better serve artists.
>See photos!
Though we were only able to scratch [...]
Get your event on and join Fractured Atlas on Monday 11/7 for Space: Solutions at Gibney Dance Center in NYC to celebrate the launch of NYC Performing Arts Spaces 2.0!
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There’s no PR like event PR. Events are news, events build community, events build brands - and there are infinite opportunities for creativity
In the digital age, [...]
Trivia Time! Whose business model is this?
Our core operations are sustained by earned revenue drawn from [our products/services]. This is by design. We believe that if the services we provide create real value for our [customers], then they will be willing to pay a reasonable amount for them. This approach also provides a built-in evaluation [...]
Hey you! Yeah you, over there texting on your iPhone while watching a YouTube video in your Facebook feed on your laptop with eight other browser windows vying for your attention.
Your emails are too long.
Yes, that one too, but I’m talking about your e-newsletters. The ones that go to your organization’s entire mailing list.
Turn the [...]
Applying for a job in the arts? Unfortunately, it doesn’t necessarily mean you get to be artistic with your job application.
Last week, I dismissed 90% of the applications I received for an assistant-level position at my company, Pressler Collaborative. In other words, where I am open to entertaining varied work experience and career goals (versus [...]
As a marketing consultant who, well, blogs for an arts organization, when I say that my primary clients are actually for-profit companies with a product or service for artists, I consistently get a blank stare of confusion. Blame my inability to create my own elevator pitch (though I can and do for clients - ah, [...]
It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover. Time to assess your marketing [...]
Free Marketing Advice?! I’m answering your questions over at VYou — ask away!
To DIY or not to DIY? When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production. Every artist’s instinct is [...]
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