Showing posts by Ciara Pressler | Show all posts

Spring Clean Your Marketing

It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover.  Time to assess your marketing [...]

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Marketing Your Project: Can You Do It Yourself or Do You Need Professional Help?

Free Marketing Advice?!  I’m answering your questions over at VYou — ask away!
To DIY or not to DIY?  When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production.  Every artist’s instinct is [...]

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How to Increase Your Chances of Landing Press Coverage (and Make Your Publicist Love You)

I’ve been doing a lot of PR lately, both for nonprofit arts projects and for-profit businesses - even individual artists.  And I’ve noticed that certain clients, regardless of the nature of their projects, make it easier for me to get them press coverage.  And since write-ups are the holy grail of arts projects these days, [...]

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We Are All Marketers Now: Why Marketing Matters to Non-Marketers

As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs.  We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]

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20UNDER40 & the Future of the Arts

(scroll to the bottom of this post for your invite to 20UNDER40 events this month in Boston & NYC)
I spend a lot of time thinking and talking about sustainability in the arts.  Why is the model for most arts projects, productions, organizations, broken?  How can we fix it?  Is anyone willing to do that work [...]

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The #1 Marketing Mistake Artists Make

It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]

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Marketing Lessons from a 40-Year-Old Theatre Company

Yes, grasshopper, it seems the teacher has become the student.
This fall, I embarked on my first official theatrical Press Reppin’ project with the Billie Holiday Theatre. While I’ve promoted shows before, it’s been as a producer or out of another affiliation with the project, never with the formal PR job title. And while [...]

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The Art of the Survey

1. You know what your audience is thinking:
a. Absolutely
b. Uhhh…
c. Never considered it
d. Who cares? Our work is brilliant!

Whether you’re a production company, business serving artists, or artistic business, it’s invaluable to have tangible feedback from your audiences in order to plan effectively and execute beautifully.
A survey is not just a [...]

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Poetic Promotion: An Ode to Marketing

Continuing the theme of Summer Simplification, let’s take a little trip to Marketing 101, where the seemingly indecipherable concepts under the umbrella of the vast field of marketing — Branding, Strategy, Advertising, PR, and the rest — get their own, well, stanza.
Often when I’m meeting with a client, I reference a category of marketing, for [...]

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Aging Gracefully

This week I attended a reading produced by one of my favorite theatre companies.  Known for top-notch productions of classic American work, they know their niche and have developed it beautifully by creating and promoting a consistent — and consistently great — product.
As I surveyed the audience, I realized I was in the severe minority [...]

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