Fractured Atlas is proud to announce the launch of its latest Fractured U. online course: Social Media Marketing for Arts Professionals.
Social media has revolutionized arts marketing in the 21st Century. The whole infrastructure of the art and entertainment industries has been flipped, dissected, inverted, twisted, exploded and imploded due to technology; the Internet; the seemingly [...]
Last year Fractured Atlas piloted Fractured U. as a simple series of introductory online business courses that address the emerging needs of artists and arts managers in the D.I.Y. environment. It was the most successful program launch in Fractured Atlas history.
Welcome to the age of the D.I.Y. artist!!!
In order to meet this newly discovered demand, [...]
As a kid I wanted to be Janet Jackson.
I played the cassette of her Control album until the tape broke, choreographing routines, imaging the day I would enjoy her fame/fortune and say (with her conviction)…“Now I’m all grown up!”
Well, you can imagine my joy when (at nine years old) my dad put me in the [...]
Artists are natural entrepreneurs. In general, they are innovative, enthusiastic, hard-working, highly intelligent, and resourceful. That last attribute is the subject of this post…resourcefulness.
Entrepreneurs come up with a great idea, then go out and find the resources or develop the capabilities to “make it happen.” Or, they look at what they already have available and [...]
This past week I spent 4 days in Houston at the National Arts Marketing Project Conference – better known as NAMP. Produced by Americans for the Arts each year, the conference is a unique chance to share best practices and bright ideas in arts marketing. This year, due to popular demand, the conference included development [...]
Yesterday’s Financial Times reports that the contemporary art market has soared by 55% in the last year, according to a research index done by Hiscox, the art insurer. That beats stocks, bonds, real estate, and just about any other mainstream investment you can think of. But it’s the returns on those other investment [...]
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