Showing posts tagged arts marketing | Show all posts

6 Tips for Successful Crowdfunding

In the past 5-6 years, we’ve heard a lot about “Crowdfunding,” and why not?  Based on a 2012 survey conducted by Massolution, the amount of funds raised through Crowdfunding platforms has increased by about 63% over the past 3 years.  In 2011 alone, $1.5 billion were raised through Crowdfunding campaigns and more than 1 million campaigns were [...]

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‘If You’re Marketing to Everyone, You’re Marketing to No One.’

You’ve probably heard that adage before–from social media mavens, business-savvy board members, or your college roommate who-totally-sold-out-and-works-for-some-mega-corp-with-a-massive-advertising-budget-and-20-plus-MBA-interns-doing-market-research-so-what-does-she-know-about-getting-butts-in-seats-on-a-shoestring-nonprofit-budget-huh?
Ahem.
Well, no matter where you heard it, the truth of it is that people respond to messages that are relevant to them and speak to their interests. The trick is being able to identify those interests and characteristics easily [...]

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Interviewing Your Marketing Firm: How to Find the Right Marketer or Publicist for You

It’s that time again!  Tweet at me for a chance to win a spot at the IAA Global Marketing Summit on April 26 in NYC!
I love meeting new people with great ideas that just need a little promotional push to get their business, event, or product on a roll.  But what I don’t love is [...]

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Event Essentials: Marketing Events and Leveraging Events for Publicity

Get your event on and join Fractured Atlas on Monday 11/7 for Space: Solutions at Gibney Dance Center in NYC to celebrate the launch of NYC Performing Arts Spaces 2.0!

There’s no PR like event PR.  Events are news, events build community, events build brands - and there are infinite opportunities for creativity
In the digital age, [...]

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Whither the Time Machine? Considering the Counterfactual in Arts Marketing

(Cross-posted from the National Arts Marketing Project Conference Blog Salon over at ARTSBlog.)
The hardest question to answer in arts research is “what would have happened if we had done things differently?” Researchers call this question the “counterfactual,” since it refers to a scenario that doesn’t actually exist. Generally speaking, it’s hard to measure things that don’t [...]

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Profit in the Arts: Are All Projects Worth Funding?

Trivia Time! Whose business model is this?
Our core operations are sustained by earned revenue drawn from [our products/services]. This is by design. We believe that if the services we provide create real value for our [customers], then they will be willing to pay a reasonable amount for them. This approach also provides a built-in evaluation [...]

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Case Studies: How For-Profit Arts Companies Build Community

As a marketing consultant who, well, blogs for an arts organization, when I say that my primary clients are actually for-profit companies with a product or service for artists, I consistently get a blank stare of confusion.  Blame my inability to create my own elevator pitch (though I can and do for clients - ah, [...]

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Spring Clean Your Marketing

It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover.  Time to assess your marketing [...]

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Marketing Your Project: Can You Do It Yourself or Do You Need Professional Help?

Free Marketing Advice?!  I’m answering your questions over at VYou — ask away!
To DIY or not to DIY?  When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production.  Every artist’s instinct is [...]

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We Are All Marketers Now: Why Marketing Matters to Non-Marketers

As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs.  We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]

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