Showing posts tagged audience development | Show all posts

Meet the Project: Everyone Is Gay

Each month we will feature one of our fiscally sponsored projects who have been successful at using our program to advance their art/cause/career. September’s featured artist is Everyone Is Gay.
Everyone Is Gay is a website founded by Dannielle Owens-Reid (founder of Lesbians Who Look Like Justin Bieber) and Kristin Russo, pictured at right. In [...]

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Profit in the Arts: Are All Projects Worth Funding?

Trivia Time! Whose business model is this?
Our core operations are sustained by earned revenue drawn from [our products/services]. This is by design. We believe that if the services we provide create real value for our [customers], then they will be willing to pay a reasonable amount for them. This approach also provides a built-in evaluation [...]

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Case Studies: How For-Profit Arts Companies Build Community

As a marketing consultant who, well, blogs for an arts organization, when I say that my primary clients are actually for-profit companies with a product or service for artists, I consistently get a blank stare of confusion.  Blame my inability to create my own elevator pitch (though I can and do for clients - ah, [...]

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Spring Clean Your Marketing

It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover.  Time to assess your marketing [...]

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We Are All Marketers Now: Why Marketing Matters to Non-Marketers

As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs.  We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]

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20UNDER40 & the Future of the Arts

(scroll to the bottom of this post for your invite to 20UNDER40 events this month in Boston & NYC)
I spend a lot of time thinking and talking about sustainability in the arts.  Why is the model for most arts projects, productions, organizations, broken?  How can we fix it?  Is anyone willing to do that work [...]

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The #1 Marketing Mistake Artists Make

It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]

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Race Talk

I was truly heartened to read Clay Lord’s article about culture, race, and theatre two months ago. (Yes, I’ve been sitting on this for two months.) California seems to be on the leading edge of the country, demographically speaking, so good for Theatre Bay Area for stepping into the fray. So often, race is a [...]

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Marketing Lessons from a 40-Year-Old Theatre Company

Yes, grasshopper, it seems the teacher has become the student.
This fall, I embarked on my first official theatrical Press Reppin’ project with the Billie Holiday Theatre. While I’ve promoted shows before, it’s been as a producer or out of another affiliation with the project, never with the formal PR job title. And while [...]

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The Art of the Survey

1. You know what your audience is thinking:
a. Absolutely
b. Uhhh…
c. Never considered it
d. Who cares? Our work is brilliant!

Whether you’re a production company, business serving artists, or artistic business, it’s invaluable to have tangible feedback from your audiences in order to plan effectively and execute beautifully.
A survey is not just a [...]

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