This week I attended a reading produced by one of my favorite theatre companies. Known for top-notch productions of classic American work, they know their niche and have developed it beautifully by creating and promoting a consistent — and consistently great — product.
As I surveyed the audience, I realized I was in the severe minority [...]
I’m back up North after spending the latter part of last week attending the joint Chorus America/League of American Orchestras conference in Atlanta, GA, part of a bevy of performing arts conferences this month that also included those of TCG, OPERA America, and Dance/USA. I was pleased to see that the good folks at NewMusicBox had the foresight [...]
The hot topic among my marketing peers of late has been Gen-Y. Ah, the millenials, the twenty-somethings, the first-adopters. The target audience for buzz-building brands, and for the arts, your audience of tomorrow… or possibly sooner.
At the recent, excellent L2 Generation Next Forum in New York, a series of rapid-fire presenters shared insights on some [...]
Let’s take a moment, shall we, to get back to basics.
Yesterday, a lighting company contacted me about crafting their marketing strategy. When I asked for background on the company, the owner sent me a recently written press release, and at our meeting today, showed me their logo, website, postcards, and briefed me on recent events. [...]
Audiences are limited. There may be one million people in your area, but to weight them all as equally fair game as your target audience is both inaccurate and insane.
In marketing, it’s considered far less productive to attempt to convince someone to purchase your product if you have to change their mind, their beliefs, their [...]
This one might make you upset, but it’s come to my attention that some of you need a swift kick in the ass, so grab your blankie and put your therapist on speed dial and keep reading.
Chad M. Bauman of the venerable Arena Stage recently reported playwrights’ complaints that marketing directors “kill new work” because [...]
I was in DC yesterday for a presentation/discussion of the NEA’s 2008 Survey on Public Participation in the Arts. The report is accessible and worth a quick read, but I can summarize its findings in one sentence: public participation in the arts is seriously in decline. This is true across essentially all audience demographics and [...]
Excuse me for being M.I.A. over the last month, but I was busy producing the National Black Arts Festival’s 1st Annual Winter Ball (“The Art of Change”), featuring special guests Dr. Cornel West and Big Boi from Outkast. I won’t go into all the details of the event (although it was fabulous!!), but I do [...]
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