As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs. We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]
Continuing the theme of Summer Simplification, let’s take a little trip to Marketing 101, where the seemingly indecipherable concepts under the umbrella of the vast field of marketing — Branding, Strategy, Advertising, PR, and the rest — get their own, well, stanza.
Often when I’m meeting with a client, I reference a category of marketing, for [...]
A popular topic at last month’s Space on White panel with emerging NYC theater companies was mission statement.
It seems obvious that an artistic company – or any company – would need a defined mission statement, but there were directors in the room who had been producing work for two years without defining what [...]
Consultants report that the hardest part of helping artists and arts managers create a strategic plan is getting them to answer the questions: ‘Who are you?’ and ‘What do you do?’
Why is that? Why can’t we tell our audiences, patrons, customers, funders, or collaborators who we are in five sentences or less? Because we are [...]
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