Trivia Time! Whose business model is this?
Our core operations are sustained by earned revenue drawn from [our products/services]. This is by design. We believe that if the services we provide create real value for our [customers], then they will be willing to pay a reasonable amount for them. This approach also provides a built-in evaluation [...]
It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover. Time to assess your marketing [...]
Free Marketing Advice?! I’m answering your questions over at VYou — ask away!
To DIY or not to DIY? When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production. Every artist’s instinct is [...]
It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]
Continuing the theme of Summer Simplification, let’s take a little trip to Marketing 101, where the seemingly indecipherable concepts under the umbrella of the vast field of marketing — Branding, Strategy, Advertising, PR, and the rest — get their own, well, stanza.
Often when I’m meeting with a client, I reference a category of marketing, for [...]
The hot topic among my marketing peers of late has been Gen-Y. Ah, the millenials, the twenty-somethings, the first-adopters. The target audience for buzz-building brands, and for the arts, your audience of tomorrow… or possibly sooner.
At the recent, excellent L2 Generation Next Forum in New York, a series of rapid-fire presenters shared insights on some [...]
Let’s take a moment, shall we, to get back to basics.
Yesterday, a lighting company contacted me about crafting their marketing strategy. When I asked for background on the company, the owner sent me a recently written press release, and at our meeting today, showed me their logo, website, postcards, and briefed me on recent events. [...]
(Win a ticket to the IAA Global Marketing Summit this April in NYC by commenting on this post! Scroll down for details…)
Hey, remember college? Your primary responsibilities included keg party attendance, trying to land an unpaid internship, and considerately scheduling dorm room makeouts around your roommate. Oh right, and learning.
Professional life is, admittedly, quite different: [...]
I don’t love sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do?
The most popular sports go well beyond [...]
I have come to the conclusion that I am a marketing anomaly. I should be studied so that marketers understand that there are some very different people out there — and that the Facebook-loving, subscription-hating, texting-during-performances audience member of my age range is NOT me.
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