I don’t love sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do?
The most popular sports go well beyond [...]
I have come to the conclusion that I am a marketing anomaly. I should be studied so that marketers understand that there are some very different people out there — and that the Facebook-loving, subscription-hating, texting-during-performances audience member of my age range is NOT me.
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Fractured Atlas is a non-profit organization that serves a national community of artists and arts organizations. Our programs and services facilitate the creation of art by offering vital support to the artists who produce it. We help artists and arts organizations function more effectively as businesses by providing access to funding, healthcare, education, and more, all in a context that honors their individuality and independent spirit. By nurturing today's talented but underrepresented voices, we hope to foster a dynamic and diverse cultural landscape of tomorrow.
