Showing posts tagged longtail | Show all posts

How to Write 200,000 Books Without Breaking a Sweat

For years now I’ve suspected that some of the summer blockbusters produced by the Hollywood machine were secretly written by computers. The scripts are so formulaic, the characters so transparently designed to appeal to target demographics, that it’s hard to believe any self-respecting screenwriter could be so cynical and calculating.

In the meantime, a business school professor has taught computers how to crank out books by the thousands. Apparently the output is mediocre but sufficiently useful and intelligible to enjoy some “long tail” success.

His company, the Icon Group International, is … generating significant total sales by adding up tens of thousands of what might be called worst sellers. For example, a search at the Galter Health Sciences Library of the Feinberg School of Medicine at Northwestern University found half a dozen Icon books, mainly in the library for patients and their families.

How long will it be before true “works of art” can be produced by machines? Probably quite a while, but I believe it will happen eventually. After all, the aforementioned robot authors have recently moved on from medical texts to simple poems.

1,000 True Fans - A practical model of success for independent artists

A while back I wrote an article for the Fractured Atlas Newsletter (RIP) entitled “Defining Success.” In it, I wrote about the need for artists to develop new ways to measure their accomplishment outside the paradigm of “blockbuster” and “hobbiest.”

Kevin Kelly takes a go at developing a practical definition and his conclusions are worth a read. He eloquently puts into words some of the ideas that have been churning around my marketing consultant brain for a long time. He addresses The Long Tail and where the creative individual fits into the equation. Kevin puts forth the idea that in order for an artist to find sustainability, she needs to find “1,000 true fans.”

You don’t need to aim for the short head of best-sellerdom to escape the long tail. There is a place in the middle, that is not very far away from the tail, where you can at least make a living. That mid-way haven is called 1,000 True Fans. It is an alternate destination for an artist to aim for.

Check out the full article here. I’d call this post a must-read for those trying to “make it” as an artist.

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