I have come to the conclusion that I am a marketing anomaly. I should be studied so that marketers understand that there are some very different people out there — and that the Facebook-loving, subscription-hating, texting-during-performances audience member of my age range is NOT me.
Last year Fractured Atlas piloted Fractured U. as a simple series of introductory online business courses that address the emerging needs of artists and arts managers in the D.I.Y. environment. It was the most successful program launch in Fractured Atlas history.
Welcome to the age of the D.I.Y. artist!!!
In order to meet this newly discovered demand, [...]
As a kid I wanted to be Janet Jackson.
I played the cassette of her Control album until the tape broke, choreographing routines, imaging the day I would enjoy her fame/fortune and say (with her conviction)…“Now I’m all grown up!”
Well, you can imagine my joy when (at nine years old) my dad put me in the [...]
Our research and survey responses indicate that artists and “do gooder” arts organizations struggle with the concept and reality of competition; especially because creativity is such a product of collaboration, connectedness, and reciprocal inspiration in a network of people. We need each other, yet we are in competition for the same resources, audience members, buyers, [...]
Excuse me for being M.I.A. over the last month, but I was busy producing the National Black Arts Festival’s 1st Annual Winter Ball (“The Art of Change”), featuring special guests Dr. Cornel West and Big Boi from Outkast. I won’t go into all the details of the event (although it was fabulous!!), but I do [...]
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