Get your event on and join Fractured Atlas on Monday 11/7 for Space: Solutions at Gibney Dance Center in NYC to celebrate the launch of NYC Performing Arts Spaces 2.0!
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There’s no PR like event PR. Events are news, events build community, events build brands - and there are infinite opportunities for creativity
In the digital age, [...]
Trivia Time! Whose business model is this?
Our core operations are sustained by earned revenue drawn from [our products/services]. This is by design. We believe that if the services we provide create real value for our [customers], then they will be willing to pay a reasonable amount for them. This approach also provides a built-in evaluation [...]
Hey you! Yeah you, over there texting on your iPhone while watching a YouTube video in your Facebook feed on your laptop with eight other browser windows vying for your attention.
Your emails are too long.
Yes, that one too, but I’m talking about your e-newsletters. The ones that go to your organization’s entire mailing list.
Turn the [...]
It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover. Time to assess your marketing [...]
Free Marketing Advice?! I’m answering your questions over at VYou — ask away!
To DIY or not to DIY? When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production. Every artist’s instinct is [...]
I usually leave the marketing reflections to blogger extraordinaire Ciara Pressler, but I’m going steal her topic for once. The American media has rightfully been giving a lot of attention to the demonstrations in Tunisia, Egypt, and Yemen taking place over the past week. As a past resident of Egypt, I’m really heartened to see [...]
As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs. We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]
It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]
Yes, grasshopper, it seems the teacher has become the student.
This fall, I embarked on my first official theatrical Press Reppin’ project with the Billie Holiday Theatre. While I’ve promoted shows before, it’s been as a producer or out of another affiliation with the project, never with the formal PR job title. And while [...]
1. You know what your audience is thinking:
a. Absolutely
b. Uhhh…
c. Never considered it
d. Who cares? Our work is brilliant!
Whether you’re a production company, business serving artists, or artistic business, it’s invaluable to have tangible feedback from your audiences in order to plan effectively and execute beautifully.
A survey is not just a [...]
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