Showing posts tagged marketing | Show all posts

Introducing the Fractured Atlas Book Club

I’m guessing that the majority of Fractured Atlas members don’t spend a lot of time browsing the Business section of their local bookstores. Not a ton of pleasure reading to be found there. (If I were blogging for Harvard Business Review, I would operate under a different assumption.) Maybe your eyes tend to glaze over [...]

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Email Marketing Done Artful.ly

Integration with MailChimp has been the most popular item in the Artful.ly Feature Request Forum for over a year. And now, with help from MailChimp and Baltimore-based software developers SmartLogic, we are pleased to launch the Artful.ly + MailChimp integration!
If you’ve been holding your breath for this, please exhale and proceed to these instructions for [...]

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6 Tips for Successful Crowdfunding

In the past 5-6 years, we’ve heard a lot about “Crowdfunding,” and why not?  Based on a 2012 survey conducted by Massolution, the amount of funds raised through Crowdfunding platforms has increased by about 63% over the past 3 years.  In 2011 alone, $1.5 billion were raised through Crowdfunding campaigns and more than 1 million campaigns were [...]

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Interviewing Your Marketing Firm: How to Find the Right Marketer or Publicist for You

It’s that time again!  Tweet at me for a chance to win a spot at the IAA Global Marketing Summit on April 26 in NYC!
I love meeting new people with great ideas that just need a little promotional push to get their business, event, or product on a roll.  But what I don’t love is [...]

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Event Essentials: Marketing Events and Leveraging Events for Publicity

Get your event on and join Fractured Atlas on Monday 11/7 for Space: Solutions at Gibney Dance Center in NYC to celebrate the launch of NYC Performing Arts Spaces 2.0!

There’s no PR like event PR.  Events are news, events build community, events build brands - and there are infinite opportunities for creativity
In the digital age, [...]

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Profit in the Arts: Are All Projects Worth Funding?

Trivia Time! Whose business model is this?
Our core operations are sustained by earned revenue drawn from [our products/services]. This is by design. We believe that if the services we provide create real value for our [customers], then they will be willing to pay a reasonable amount for them. This approach also provides a built-in evaluation [...]

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Your Audience is ADD

Hey you!  Yeah you, over there texting on your iPhone while watching a YouTube video in your Facebook feed on your laptop with eight other browser windows vying for your attention.
Your emails are too long.
Yes, that one too, but I’m talking about your e-newsletters.  The ones that go to your organization’s entire mailing list.
Turn the [...]

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Spring Clean Your Marketing

It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover.  Time to assess your marketing [...]

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Marketing Your Project: Can You Do It Yourself or Do You Need Professional Help?

Free Marketing Advice?!  I’m answering your questions over at VYou — ask away!
To DIY or not to DIY?  When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production.  Every artist’s instinct is [...]

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What Egypt Tells Us About Social Media

I usually leave the marketing reflections to blogger extraordinaire Ciara Pressler, but I’m going steal her topic for once. The American media has rightfully been giving a lot of attention to the demonstrations  in Tunisia, Egypt, and Yemen taking place over the past week. As a past resident of Egypt, I’m really heartened to see [...]

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