Showing posts tagged marketing | Show all posts

Market Analysis: Who Cares?

Excuse me for being M.I.A. over the last month, but I was busy producing the National Black Arts Festival’s 1st Annual Winter Ball (“The Art of Change”), featuring special guests Dr. Cornel West and Big Boi from Outkast. I won’t go into all the details of the event (although it was fabulous!!), but I do [...]

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Produce! A one day workshop in New York

A one-day workshop for non-conformist performers determined to take their vision from the page to the stage. The workshop will feature a panel discussion with notable actors and writers who have seen their work produced On or Off-Broadway, and break-out groups that will provide instrumental tools to seeing one´s work produced: development, budgeting, fundraising, marketing, [...]

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Viral Documentaries

I don’t have the stats to prove it, but I’d guess that a surprisingly high percentage (maybe even a majority) of the films produced in the US in a given year are independent documentaries.  Certainly that’s true of the 1100+ independent filmmakers in the Fractured Atlas membership, many of whom participate in our fiscal sponsorship [...]

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Get Yer Soapbox Here!

Just about a month after the Flickr announcement, we’ve got some more bling for your online member profile!
If you’ve got a blog somewhere, the odds are pretty good that you’re publishing a feed (either RSS or Atom). Well, you can now enter your feed url into your profile settings and it will automatically pull [...]

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Seedco Arts Training and Advisory Services

I recently met with Seedco Financial and went over some of their services. I wanted to post it because the services are very helpful for startups and those forming a non-profit organization. Here’s some information about the great services they offer.
Through Seedco Financial and its New York City ArtBusiness Initiative, you may be [...]

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1,000 True Fans - A practical model of success for independent artists

A while back I wrote an article for the Fractured Atlas Newsletter (RIP) entitled “Defining Success.” In it, I wrote about the need for artists to develop new ways to measure their accomplishment outside the paradigm of “blockbuster” and “hobbiest.”
Kevin Kelly takes a go at developing a practical definition and his conclusions are [...]

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Stretching a Marketing Shoestring

This piece originally appeared as an article in the Fractured Atlas newsletter on January 15, 2005.
For the grassroots impresario, few challenges are as daunting as getting your message out to the masses. Broadway shows and museum exhibits enjoy six or seven-figure marketing budgets, while those of us in the lower echelons of the arts ecosystem [...]

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