Showing posts tagged PR | Show all posts

#TechToolTuesday: Free & Affordable PR Tools

Media coverage is essential to building a successful arts career or arts-related business. The process of developing a PR program and reaching out to journalists, however, can be daunting and intimidating, while hiring a publicist or PR firm can be prohibitively expensive for many independent artists or small arts organizations.
In advance of hosting a free [...]

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Interviewing Your Marketing Firm: How to Find the Right Marketer or Publicist for You

It’s that time again!  Tweet at me for a chance to win a spot at the IAA Global Marketing Summit on April 26 in NYC!
I love meeting new people with great ideas that just need a little promotional push to get their business, event, or product on a roll.  But what I don’t love is [...]

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Event Essentials: Marketing Events and Leveraging Events for Publicity

Get your event on and join Fractured Atlas on Monday 11/7 for Space: Solutions at Gibney Dance Center in NYC to celebrate the launch of NYC Performing Arts Spaces 2.0!

There’s no PR like event PR.  Events are news, events build community, events build brands - and there are infinite opportunities for creativity
In the digital age, [...]

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Case Studies: How For-Profit Arts Companies Build Community

As a marketing consultant who, well, blogs for an arts organization, when I say that my primary clients are actually for-profit companies with a product or service for artists, I consistently get a blank stare of confusion.  Blame my inability to create my own elevator pitch (though I can and do for clients - ah, [...]

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Spring Clean Your Marketing

It’s that time again: post your own piece of marketing wisdom in the comments or via Twitter (tag us!) and you can win a seat at the IAA Global Marketing Summit in NYC on May 4.
It’s spring, and any devotee of lifestyle magazines or reality TV knows that means makeover.  Time to assess your marketing [...]

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Marketing Your Project: Can You Do It Yourself or Do You Need Professional Help?

Free Marketing Advice?!  I’m answering your questions over at VYou — ask away!
To DIY or not to DIY?  When you’re producing a show, event, or special project on a budget, it’s important to look at every line item and make sure the allotment is realistic for the goals of your production.  Every artist’s instinct is [...]

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How to Increase Your Chances of Landing Press Coverage (and Make Your Publicist Love You)

I’ve been doing a lot of PR lately, both for nonprofit arts projects and for-profit businesses - even individual artists.  And I’ve noticed that certain clients, regardless of the nature of their projects, make it easier for me to get them press coverage.  And since write-ups are the holy grail of arts projects these days, [...]

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We Are All Marketers Now: Why Marketing Matters to Non-Marketers

As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs.  We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]

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20UNDER40 & the Future of the Arts

(scroll to the bottom of this post for your invite to 20UNDER40 events this month in Boston & NYC)
I spend a lot of time thinking and talking about sustainability in the arts.  Why is the model for most arts projects, productions, organizations, broken?  How can we fix it?  Is anyone willing to do that work [...]

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The #1 Marketing Mistake Artists Make

It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]

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