I’ve been doing a lot of PR lately, both for nonprofit arts projects and for-profit businesses - even individual artists. And I’ve noticed that certain clients, regardless of the nature of their projects, make it easier for me to get them press coverage. And since write-ups are the holy grail of arts projects these days, [...]
Yes, grasshopper, it seems the teacher has become the student.
This fall, I embarked on my first official theatrical Press Reppin’ project with the Billie Holiday Theatre. While I’ve promoted shows before, it’s been as a producer or out of another affiliation with the project, never with the formal PR job title. And while [...]
If you are new to the game of getting press coverage or need a good refresher course, check out this helpful article written by Ron Evans, Director, Local Marketing & Technology at Artsopolis Marketing Partnership & Artsopolis.com.
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