(scroll to the bottom of this post for your invite to 20UNDER40 events this month in Boston & NYC)
I spend a lot of time thinking and talking about sustainability in the arts. Why is the model for most arts projects, productions, organizations, broken? How can we fix it? Is anyone willing to do that work [...]
Continuing the theme of Summer Simplification, let’s take a little trip to Marketing 101, where the seemingly indecipherable concepts under the umbrella of the vast field of marketing — Branding, Strategy, Advertising, PR, and the rest — get their own, well, stanza.
Often when I’m meeting with a client, I reference a category of marketing, for [...]
I don’t love sports, but I love sporting events. Few experiences rival the theatricality and pageantry of, say, a pro football game, from fanatical fans to enthralling entrances – all with constant emotional engagement. Wait a second – isn’t that what live performance is supposed to do?
The most popular sports go well beyond [...]
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