Two weeks ago, I traveled down to DC to take in the “Creative Placemaking” discussion organized by the NEA and hosted by the Canadian Embassy. (Two of the panelists, Tim Jones of Artscape and Richard Florida of all things Richard Florida, are current residents of our neighbor nation to the north.) The goal of the [...]
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Tags: Ann Markusen, creative economy, creative placemaking, economic development, NEA, Panel Discussions, research, richard florida
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1. You know what your audience is thinking:
a. Absolutely
b. Uhhh…
c. Never considered it
d. Who cares? Our work is brilliant!
Whether you’re a production company, business serving artists, or artistic business, it’s invaluable to have tangible feedback from your audiences in order to plan effectively and execute beautifully.
A survey is not just a [...]
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Tags: audience development, market research, marketing, research, survey
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Since January, I’ve been helping Fractured Atlas develop an integrated cultural asset mapping software suite for the William and Flora Hewlett Foundation. What is cultural asset mapping, you ask? For us, it means the aggregation of multiple sets of data about the arts and cultural sector to better illuminate who is making art, who is [...]
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Tags: cultural asset mapping, data, National Arts Strategies, pro-am revolution, research, software, technology
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On Friday, I had the privilege to attend the NEA’s Cultural Workforce Forum, a convening of researchers who have recently led efforts to measure and understand the work habits and economic condition of individual artists in the United States. The event, though not open to the public, was simulcast on the Internet so that anyone [...]
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Tags: creative economy, cultural policy, individual artists, NEA, research
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