I’ve said it time and time again, “Remember to thank your donors!” I know this seems obvious, but I’m not trying to insult your intelligence. I really believe that thanking your donors is as important as the donation itself, especially when it comes to donor retention. Saying “thank you” can be the simplest way to [...]
Each month we will feature one of our fiscally sponsored projects who have been successful at using our program to advance their art/cause/career. This month’s featured project is P.INK Day.
In today’s web-obsessed society, social media can get a pretty bad rap. But critiques of #hashtags and liking aside, social media has become a major tool [...]
Let’s start with a question. When asked to support a group or a cause, what is the first thing you do when deciding whether or not to donate? You’ll probably start by performing a Google search to find information about them. Now, let’s turn the tables and consider what most of your donors will do [...]
In the past 5-6 years, we’ve heard a lot about “Crowdfunding,” and why not? Based on a 2012 survey conducted by Massolution, the amount of funds raised through Crowdfunding platforms has increased by about 63% over the past 3 years. In 2011 alone, $1.5 billion were raised through Crowdfunding campaigns and more than 1 million campaigns were [...]
Each month we will feature one of our fiscally sponsored projects who have been successful at using our program to advance their art/cause/career. September’s featured artist is Everyone Is Gay.
Everyone Is Gay is a website founded by Dannielle Owens-Reid (founder of Lesbians Who Look Like Justin Bieber) and Kristin Russo, pictured at right. In [...]
It’s that time again! Tweet at me for a chance to win a spot at the IAA Global Marketing Summit on April 26 in NYC!
I love meeting new people with great ideas that just need a little promotional push to get their business, event, or product on a roll. But what I don’t love is [...]
I usually leave the marketing reflections to blogger extraordinaire Ciara Pressler, but I’m going steal her topic for once. The American media has rightfully been giving a lot of attention to the demonstrations in Tunisia, Egypt, and Yemen taking place over the past week. As a past resident of Egypt, I’m really heartened to see [...]
As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs. We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]
The 2010 National Arts Marketing Project Conference took place in San Jose between November 12 and 15. I attended on behalf of Fractured Atlas and presented during the Monday morning session, “Big Lists, Low Costs: Using List Cooperatives as Powerful Research and Advocacy Engines.”
This was a well-done conference. Unlike some that try to pack so many [...]
It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]