I usually leave the marketing reflections to blogger extraordinaire Ciara Pressler, but I’m going steal her topic for once. The American media has rightfully been giving a lot of attention to the demonstrations in Tunisia, Egypt, and Yemen taking place over the past week. As a past resident of Egypt, I’m really heartened to see [...]
As a way to network, build my craft, and continually generate new ideas for clients, I’m part of a business book club with a group of NYC-based entrepreneurs. We rotate through popular books on business models, strategy, marketing, sales, and more. (Note: all of us were trained as artists, and therefore none of these books [...]
The 2010 National Arts Marketing Project Conference took place in San Jose between November 12 and 15. I attended on behalf of Fractured Atlas and presented during the Monday morning session, “Big Lists, Low Costs: Using List Cooperatives as Powerful Research and Advocacy Engines.”
This was a well-done conference. Unlike some that try to pack so many [...]
It happens with every client whose product is their art. Whether I’m advising on a promotional campaign, revising previously written copy, or advertising a new production, the artist’s reason to produce is all too often presented as the audience’s reason to care.
This is when I put on my Serious Consultant Face and say, “If you [...]
Continuing the theme of Summer Simplification, let’s take a little trip to Marketing 101, where the seemingly indecipherable concepts under the umbrella of the vast field of marketing — Branding, Strategy, Advertising, PR, and the rest — get their own, well, stanza.
Often when I’m meeting with a client, I reference a category of marketing, for [...]
Fractured Atlas and IndieGoGo have partnered to provide artists and emerging organizations with a set of integrated tools for connecting their social media efforts with their fundraising, thus allowing them to streamline their efforts to raise money and build their audience.
What does this mean?
You can now use your campaign on IndieGoGo to receive tax deductible [...]
Yes, it’s true! Though we have already told you about a few of our online courses and have noted that enrollment fees would be required to access them, we’re scrapping those fees entirely.
If you haven’t heard already, we’ve begun launching new courses in our online course series, Fractured U. What we didn’t tell you is that these are asynchronous courses — meaning you can take them on your own time!
Fractured Atlas is proud to announce the launch of its latest Fractured U. online course: Social Media Marketing for Arts Professionals.
Social media has revolutionized arts marketing in the 21st Century. The whole infrastructure of the art and entertainment industries has been flipped, dissected, inverted, twisted, exploded and imploded due to technology; the Internet; the seemingly [...]
I have come to the conclusion that I am a marketing anomaly. I should be studied so that marketers understand that there are some very different people out there — and that the Facebook-loving, subscription-hating, texting-during-performances audience member of my age range is NOT me.
This link requires a Fractured Atlas membership to access.
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