Let’s take a moment, shall we, to get back to basics.
Yesterday, a lighting company contacted me about crafting their marketing strategy. When I asked for background on the company, the owner sent me a recently written press release, and at our meeting today, showed me their logo, website, postcards, and briefed me on recent events. [...]
Artists are natural entrepreneurs. In general, they are innovative, enthusiastic, hard-working, highly intelligent, and resourceful. That last attribute is the subject of this post…resourcefulness.
Entrepreneurs come up with a great idea, then go out and find the resources or develop the capabilities to “make it happen.” Or, they look at what they already have available and [...]
Over the last seven months we’ve discussed many topics, such as: the emergence of artistic entrepreneurship in the new economy; the importance of demanding fair value for your creative contributions to society; tools of empowerment (e.g. clarity, action); the importance of strategic business planning in the arts; the merits of analysis (industry, market, and competitive); [...]
This link requires a Fractured Atlas membership to access.
Login