Let’s take a moment, shall we, to get back to basics.
Yesterday, a lighting company contacted me about crafting their marketing strategy. When I asked for background on the company, the owner sent me a recently written press release, and at our meeting today, showed me their logo, website, postcards, and briefed me on recent events. [...]
Sigh, reading is soooo boooooring. If you make it to the second paragraph of this article, congratulations, you have a higher attention span than most of the Twitter-verse.
But does your audience? In the age of YouTube, how do you harness the power (and traffic) of video to market yourself, your project, your company? Web video [...]
Fractured Atlas is proud to announce the launch of its latest Fractured U. online course: Social Media Marketing for Arts Professionals.
Social media has revolutionized arts marketing in the 21st Century. The whole infrastructure of the art and entertainment industries has been flipped, dissected, inverted, twisted, exploded and imploded due to technology; the Internet; the seemingly [...]
As a kid I wanted to be Janet Jackson.
I played the cassette of her Control album until the tape broke, choreographing routines, imaging the day I would enjoy her fame/fortune and say (with her conviction)…“Now I’m all grown up!”
Well, you can imagine my joy when (at nine years old) my dad put me in the [...]
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