The hot topic among my marketing peers of late has been Gen-Y. Ah, the millenials, the twenty-somethings, the first-adopters. The target audience for buzz-building brands, and for the arts, your audience of tomorrow… or possibly sooner.
At the recent, excellent L2 Generation Next Forum in New York, a series of rapid-fire presenters shared insights on some [...]
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Tags: audience development, Facebook, gen-y, generation y, marketing, word-of-mouth marketing, YouTube
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As a kid I wanted to be Janet Jackson.
I played the cassette of her Control album until the tape broke, choreographing routines, imaging the day I would enjoy her fame/fortune and say (with her conviction)…“Now I’m all grown up!”
Well, you can imagine my joy when (at nine years old) my dad put me in the [...]
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Tags: art market, arts, distribution, entrepreneurship, market analysis, market research, marketing, non-profit, placement, price, product, professional development, self-promotion, shameless self-promotion, social entrepreneurship, social media, viral, viral marketing, word-of-mouth marketing
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