Showing posts tagged word-of-mouth marketing | Show all posts

Capturing the Gen-Y Audience

The hot topic among my marketing peers of late has been Gen-Y. Ah, the millenials, the twenty-somethings, the first-adopters.  The target audience for buzz-building brands, and for the arts, your audience of tomorrow… or possibly sooner.
At the recent, excellent L2 Generation Next Forum in New York, a series of rapid-fire presenters shared insights on some [...]

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The Art Purist Slumming in Low Capitalist Constructs

As a kid I wanted to be Janet Jackson.

I played the cassette of her Control album until the tape broke, choreographing routines, imaging the day I would enjoy her fame/fortune and say (with her conviction)…“Now I’m all grown up!”

Well, you can imagine my joy when (at nine years old) my dad put me in the [...]

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