Arts/Business Forum Series
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Arts/Business Forum Series
Posted by Adam Natale
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Arts & Business Council of New York to Present:
Arts/Business Forum Series
RenGen: The Renaissance Generation – The Rise of the Cultural Consumer
And What It Means to Your Business
The Arts & Business Council of New York (ABC/NY) will host two forums this fall as part of the MetLife Foundation National Arts Forum Series for arts and business leaders. The 2008 series— New Frameworks for The Changing Face of America—examines models that provide a new way to look at diversity in the United States and how it is reshaping our culture.
The first event will feature cultural analyst Patricia Martin, author of RenGen: The Renaissance Generation – The Rise of the Cultural Consumer and What It Means to Your Business; Jonah Bloom, editor of Ad Age; Paul Melton, strategist at leading cultural marketing firm LaPlaca Cohen; and Jan Ohye, vice president and director of Wunderman iMpact. It will take place on Tuesday, September 16, from 6:00 p.m. – 8:00 p.m. at Microsoft, 1290 Avenue of the Americas (between 51st and 52nd Streets).
The second forum, a follow-up discussion among community arts and business leaders, will feature Chris Elam, artistic director and resident choreographer of Misnomer Dance Theater and winner of ideablob.com’s December, 2007 award for “Best Small Business Idea” for his project combining web 2.0 technology with the arts; along with Fritz Desir, principal/digital strategist of Fluency, Inc. The second forum will take place on Thursday, October 2, from 6:00 p.m. – 8:00 p.m., also at Microsoft.
Martin's theory says that the “RenGen,” short for renaissance generation, is a cultural movement created by the confluence of art, education, entertainment, and business that has as its center a powerful new player: the cultural consumer. It defines a growing stratum of Americans who thrive on information and ideas to fuel their creativity and shows how it will drive the next wave of innovation. Reaching the RenGen cuts across race, class, age, and ethnicity. Who we are and what we care about is shifting and a trend in new priorities, products, behaviors, and ambitions is emerging.
The forums will address marketing challenges such as:
· How do I speak to a broader audience when customers want to be treated as individuals?
· How do I build community when competition is ever more intense?
· How do I forge relationships with diverse audiences in a culture undergoing change?
Are you ready?
We are happy to provide Fractured Atlas members and friends with ABC/NY member rates ($20 for one forum, $30 for both). Simply enter "Atlas" in the "how did you hear about us" field on the registration form.
For more information or to register, visit www.artsandbusiness-ny.org/sc/forum, or call 212.279.5910 x1121.
Recognizing the vital role the arts play in building communities and educating young people, MetLife Foundation provides grants to cultural organizations throughout the country. Support is emphasized for opportunities to bring cultural experiences to wider audiences and for projects with large and diverse audiences that help promote greater understanding among different cultures and bring communities together.
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Microsoft
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212.279.5910 x1121 |
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