For those applications that are turned down, what are the reasons they're turned down?

For those applications that are turned down, what are the reasons they're turned down?
Applications are denied for two reasons: 1.it is not a clearly defined artistic project OR 2.the project is being produced PRIMARILY for commercial gain (i.e. buckets of cash for private benefit) rather than for altruistic and artistic purposes. This is a fine line and our staff will always contact an applicant whose application contains any "red flags" to discuss the project and amend the application if warranted.