How will this develop my audience?

How will this develop my audience?
You've got empty seats, they've got thousands of members looking for something to do. These organizations have huge membership bases made up of people just waiting for a new, interesting event to attend. With thousands of people viewing information about your event, you've already increased your presence significantly. Then, hopefully, a few people will actually attend your event! These are probably people you wouldn't have attracted otherwise. And, if they like your event (let's hope so), they'll be a return customer and will tell their friends. There you go ? you just expanded (developed) your audience!
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