Program to Launch Artistic Entrepreneurs (PLAE) Seeks Applicants!

Press contact: Michael Roderick -
For release on: Oct 21, 2009

Program to Launch Artistic Entrepreneurs (PLAE)
October 26th- December 21st 2009
Every Monday from 7:00pm- 10:00pm (Except November 23rd)
Applications due October 22nd

About PLAE: This is an 8-week development program geared toward equipping arts entrepreneurs with the tools to realize their goals. The course will meet once a week and will feature guest speakers in leadership positions throughout the field of the arts who will participate in the discussion of each entrepreneur’s project and offer guidance and support. The class will be structured around the selected applicants, who will create an 8-week action plan and implement a new task or initiative every week. Topics covered will include networking, developing structure for businesses, understanding the psychology of the arts leader, identifying unique qualities in projects, and fostering on-going relationships with arts professionals. The course will be interactive and satellite networking events will be suggested each week. Participants in the course will work together in groups as well as on their own to complete the tasks they have outlined. The class will be strictly limited to 8 members and the class will not be conducted if enrollment is under five.

"Michael gave us so many great resources in the PLAE class. We made great connections with each other and with experts in the field who will continue to be invaluable as our projects move forward. In addition, it was great to have practice networking, learning how to network, and to have a group of creative and ambitious entrepreneurs holding each other accountable for each project's success. This is a great opportunity for anyone looking to get an arts project or business off of the ground."

-Katrina Ylimaki (Graduate of PLAE, Summer 2009) Who Should Apply:

Any artists who are seeking to develop a new business idea or company or to restructure a current arts model. Level of experience in an arts related field is only one factor in the selection process. If a banker who has never produced a show before has a great idea for a dance company: excellent. The course will thrive if it is full of people who are seriously committed to starting something new and exciting. Any artist – producer, dancer, visual artist, musician, etc. – is eligible to apply.

The online application form can be found at:

Application deadline for PLAE NYC is October 24th, 2009.

Those selected will be notified by e-mail (October 25th). If accepted, the full tuition will be $500 for 8 weeks. Tuition includes the cost of books that will be taught in the course as well as handouts and materials. Payment is due by October 26th. Your acceptance email will provide payment options and instructions.

The course will run 7:00pm-10:00pm every Monday from October 26th- December 21st, with the exception of November 23rd.

E-mail any questions to

My Bio:

Michael Roderick has produced at Manhattan Theatre Source, Theater Row Studios, Where Eagles Dare, the Dorothy Strelsin Theatre, the Red Room, the Bridge Theatre at Shetler Studios and in the NY International Fringe Festival, the Midtown International Theatre Festival, the Samuel French Off-Off Broadway Short Play Festival, among others. He has worked as an office associate for Davenport Theatrical Enterprises and has Off Broadway producing credit as an Associate Producer of the musical ROOMS a Rock Romance at New World Stages as well as an Associate Producer of The New Hopeville Comics at The Chernuchin Theater at ATA. Michael received the MITF Producer's Award for his show "The Director's Reality" at Where Eagles Dare in 2008 and he is currently the program director for Self-Producing Artists at Theater Resources Unlimited. Michael is also a graduate of the Commercial Theatre Institute's 14-week Program as well as the Six-week Creative Intensive Program. Michael is the organizer of the Independent Producers Alliance of NY and he holds a BA in Secondary Ed English and Theatre Performance from Rhode Island College as well as a Masters in Educational Theatre for Colleges and Communities from NYU.

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