gedaly
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- Jan 17, 2012 at 5:25 am
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Gedaly.com
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Calling all actors who need websites
This week I launched a new service for actors in LA. I’d grown tired of seeing friends with an embarassingly amateur looking online presence… Either from paid services that just aren’t up to snuff, or lack of funds to get those services. There are an infinite number of ways for actors to write a check, [...]
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Posted on Nov 4, 2012 -
Arts Reach Conference Time!
Somehow I’ve been asked to speak on a panel at an arts marketing conference. I’m an actor, so I should be able to pretend like I know what I’m talking about. But seriously folks, there’s gonna lots of cool people talking about lots of cool things. I’m excited for it. Let me know if you’ll [...]
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Posted on Oct 11, 2012 -
Why Being Shy About Promoting Your Show Could Be Hurting People
From a very young age we learn that selling is bad. Anyone who is constantly pushing their goods or services and doesn’t take no for an answer shouldn’t be trusted. We’re taught that any sort of marketing might be unethical. We’re taught to be bashful when it comes to promotion. We don’t want to bug [...]
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Posted on Apr 26, 2012 -
This Post is About the Human Condition
I had been thinking a lot last month about the silly cliches we use to tell people about the shows we produce, largely inspired by a post by Howard Sherman. There are some gems on there. Oh, and there’s a follow up post with even more good ones. Then I stumbled across an article on [...]
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Posted on Apr 25, 2012 -
Stop Making Excuses for Non Profits
Non Profit is not a business model. It’s a tax distinction. It means the organization fits within a set of guidelines created by the IRS to allow them to accept tax-deductable donations and not have to pay taxes on income related to their mission. THAT’S ALL IT MEANS. Nowhere does it say that we can [...]
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Posted on Mar 15, 2012 -
Making Your Website “Grandma Proof”
Nothing against grandmas or their computer skills, and yes their are many grandmas who are quite computer savvy. That said… A big way I hear people reference usability (or lack thereof) of websites is “even my grandma can/can’t use it.” Now that flashy, sparkly, sardine-can-style-packed-information is no longer the norm for websites (but still present [...]
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Posted on Jan 15, 2012 -
5 Things Movie Theaters Must Do To Survive
I don’t usually go to see new movies in theaters. The past week I’ve gone 3 times, reminding me that I have strong opinions about why I think they [usually] suck. Movie theaters used to be the only method of distribution for films. They adapted when TV came out with color, then widescreen, then big [...]
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Posted on Jan 13, 2012 -
That’s Not A Word, It’s Not In the dictionary
A lot of people say this. A lot of people say this to me. I like to make up words once in a whiloccasion. So let me set the record straight. If I said it and you understood it, it’s a word. “How dare you say such a thing! Ms. So-and-so yelled at me in [...]
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Posted on Jan 10, 2012 -
A Patron By Any Other Name Would Still Give You Money
I’ve been thinking lately that the term Patron to describe a customer of an arts organization sounds a little precious. I don’t know that there’s anything wrong with it, but I’m wondering what would happen if companies started using a different word. The American Heritage Dictionary has several definitions for patron, these are the relevant [...]
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Posted on Jan 5, 2012 -
Standardized Testing Sucks, A High School Story
I’ve been thinking a lot about education lately. Formal education, about how I don’t like it. Informal education is great. If you know me, you know that I love learning. I’m quite the autodidact. But whenever the state has been involved in that process, it rarely went well for me. I’ll be blogging more thoughts [...]
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Posted on Jan 2, 2012
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