Courses (Showing 1-8 of 8)

Marketing: Demystified

As an artist or arts organization, you have to be able to market your creative offering. Learn about marketing basics like market research, segmentation, positioning, distribution, and promotion of your creative offering.

Fundraising: Demystified

Producing art is generally not inexpensive. So, how do we go about paying for the work that we want to produce? We fundraise!

Professional Identity: Demystified

This course walks you through some basic steps to clarify your professional identity, which will lay the foundation for all of the strategic planning work to come.

Getting Your Sh*t Together

This course will take you through 10 steps to getting your sh*t together. If you complete these 10 steps, you are well on your way to being ready to engage with the art world and having a handle on just what else you need to figure out.

Social Media Marketing for Arts Professionals

This course will introduce social media marketing to those who are relatively unfamiliar with the subject. It’s friendly to those who are new to social media, marketing, or both. (But seasoned marketers who’d like to brush up are also welcome!)

Working with Performing Arts Agents: An Overview

This course is designed to help you better understand the role of agents, so you can take informed actions to secure the right representation and have your work seen by larger and more diverse audiences.

Independent Contractors vs. Employees: What's the Difference?

Do you know what makes an employee different than an independent contractor? Did you know you can be charged back taxes if you misclassified the artists you pay? Learn the rules in this 70 minute video workshop!

No Pain, No Gain? No Way!: Wellness Programs in Dance Schools

This 90 minute video workshop explores how dance schools have integrated wellness programs into their training and how these programs can be most effectively designed and implemented in small to large dance companies and schools.