As an artist or arts organization, you have to be able to market your creative offering. And, since you’ll be competing with other art professionals, as well as every other place that people spend their discretionary income (e.g. restaurants, bars, clubs, movies, amusement parks, sporting events, etc.); you need to make sure your efforts are targeted and compelling. Marketing Demystified is an introductory course that will explain marketing basics like market research, segmentation, positioning, pricing, distribution, promotion, and designing your creative offering.

This course will require approximately 1-2 hours of your time, but you can always save your place and return at your convenience.

This course was developed as a collaborative effort of the Fractured Atlas staff.