Social Media Marketing for Arts Professionals is a self-paced course designed to introduce social media marketing to arts professionals who are relatively unfamiliar with the subject. It’s friendly to those who are new to either social media, marketing, or both. (But seasoned social media marketers brushing up on your skills are welcome too, of course).

The course will introduce the learner to the characteristics, requirements, tools, and practices of social media marketing with a focus on arts industries.

Participants will:

• Be introduced to popular social media platforms from a marketing perspective
• Learn general social media and social media marketing practices
• Gain an understanding of the role that marketing plays in social media
• Explore strategies for approaching potential consumers via social media
• Learn methods for engaging fans and promoting art via social media

Course Objectives:

• Learn common characteristics of social media
• Learn about popular and useful social media sites and tools
• Understand the role that arts marketing plays in social media
• Establish good social media marketing approaches and etiquette
• Gain knowledge of social media marketing strategies through reading, examples, and discussion
• Develop a plan for your own social media campaign

This is a self-paced course, meaning there are no set dates. You choose when you work on the course. It will probably take you about 3 to 10 hours total to go through the entire course (dependent upon whether or not you choose to complete the assignments). We recommend that you spread the work out over three weeks — maybe 3 days per week, 1-2 hours each time. But, it’s up to you!

This course was created as a collaborative effort between Fractured Atlas staff and independent marketing consultants.