Social Media Marketing for Arts Professionals is a self-paced course designed to introduce social media marketing to arts professionals who are relatively unfamiliar with the subject. It’s friendly to those who are new to either social media, marketing, or both. (But seasoned social media marketers brushing up on your skills are welcome too, of course).

The course will introduce the learner to the characteristics, requirements, tools, and practices of social media marketing with a focus on arts industries.

Participants will:

• Be introduced to popular social media platforms from a marketing perspective
• Learn general social media and social media marketing practices
• Gain an understanding of the role that marketing plays in social media
• Explore strategies for approaching potential consumers via social media
• Learn methods for engaging fans and promoting art via social media

Course Objectives:

• Learn common characteristics of social media
• Learn about popular and useful social media sites and tools
• Understand the role that arts marketing plays in social media
• Establish good social media marketing approaches and etiquette
• Gain knowledge of social media marketing strategies through reading, examples, and discussion
• Develop a plan for your own social media campaign

This is a self-paced course, meaning there are no set dates. You choose when you work on the course. It will probably take you about 3 to 10 hours total to go through the entire course (dependent upon whether or not you choose to complete the assignments). We recommend that you spread the work out over three weeks — maybe 3 days per week, 1-2 hours each time. But, it’s up to you!

This course was created as a collaborative effort between Fractured Atlas staff and independent marketing consultants.

Money, Money Money! According to our research, many artists feel uncomfortable with money: talking about it, asking for it, including it in the conversation around their art.

Get over it! Producing art is generally not inexpensive. We as artists need money to survive and to make our art. But many of us don’t always have full-time, salaried jobs or trust funds. So, how do we go about paying for the work that we want to produce? We fundraise!

This course will require approximately 1-2 hours of your time, but you can always save your place and return at your convenience.

This course was developed as a collaborative effort of the Fractured Atlas staff.

Every nonprofit arts organization has a Board of Directors — that’s the law. But having a board and having a GOOD board — one that works efficiently, governs wisely, contains skilled and enthusiastic members, and works well with staff — well, that’s another thing entirely!

Understanding the proper role of the Board of Directors can help both board and staff members work together toward the ultimate goal: accomplishing the organization’s mission. Whether you’re a board member or staff member, if you’ve ever gotten frustrated at a board meeting (and, honestly…who hasn’t?), this course is for you.

In this course, we’ll discuss the difference between governance and management, the essential functions of a nonprofit board, responsibilities of the individual board member, board committees, developing the board, and the relationship between board and staff.

This course will take approximately 1.5 – 2 hours of your time, but you are free to move at your own pace — start and stop as you please!

Course Instructor: Ellen Rosewall is Associate Professor and Coordinator of the Arts Management program at University of Wisconsin-Green Bay. She consults with organizations throughout the Midwest on board development, strategic planning, and audience development. Ellen has served on the staff and board of arts organizations of every size and shape, ranging from a community chorus with a $100,000 budget to a major regional performing arts center. Currently, she is President of the Wisconsin Public Radio Association board of directors, and is an Arts in Crisis mentor for John F. Kennedy Center for the Performing Arts.