Do you wish you knew how to manage the financial issues in your life?

No matter what your comfort level is with financial topics, you already have the skills you need to develop and manage your own financial plan. In this course, we’ll use the case study method (a story about a dynamic and surprising couple) to teach you a process, some techniques, and vocabulary, so that you can attain comfort with this important topic.

This course should take about 2-4 hours of your time, but you can start and stop as you wish!

Course Instructor

E. Larson Gunness has over ten years experience in the financial services industry: he runs his own independent financial planning firm, he also previously worked at Smith Barney and Fidelity Investments. He holds degrees from Kenyon College and the MIT Sloan School of Management. He was a Peace Corps Volunteer in the Dominican Republic and participates in many community groups as a volunteer and board member. Current board memberships include Aurea Ensemble and the Rhode Island Council for the Humanities. He also has a developed creative practice as a writer, storyteller, and musician. He uses words, music, video, and other visual arts to tell different versions of a story, an art form he refers to as “multi-genre storytelling.” He is currently working on an MFA in Interdisciplinary Arts through a low residency program at Goddard College.

As an artist or arts organization, you have to be able to market your creative offering. And, since you’ll be competing with other art professionals, as well as every other place that people spend their discretionary income (e.g. restaurants, bars, clubs, movies, amusement parks, sporting events, etc.); you need to make sure your efforts are targeted and compelling. Marketing Demystified is an introductory course that will explain marketing basics like market research, segmentation, positioning, pricing, distribution, promotion, and designing your creative offering.

This course will require approximately 1-2 hours of your time, but you can always save your place and return at your convenience.

This course was developed as a collaborative effort of the Fractured Atlas staff.

Do you wish you knew how to manage the financial issues in your life?

No matter what your comfort level is with financial topics, you already have the skills you need to develop and manage your own financial plan. In this course, we’ll use the case study method (a story about a dynamic and surprising couple) to teach you a process, some techniques, and vocabulary, so that you can attain comfort with this important topic.

This course should take about 2-4 hours of your time, but you can start and stop as you wish!

Course Instructor

E. Larson Gunness has over ten years experience in the financial services industry: he runs his own independent financial planning firm, he also previously worked at Smith Barney and Fidelity Investments. He holds degrees from Kenyon College and the MIT Sloan School of Management. He was a Peace Corps Volunteer in the Dominican Republic and participates in many community groups as a volunteer and board member. Current board memberships include Aurea Ensemble and the Rhode Island Council for the Humanities. He also has a developed creative practice as a writer, storyteller, and musician. He uses words, music, video, and other visual arts to tell different versions of a story, an art form he refers to as “multi-genre storytelling.” He is currently working on an MFA in Interdisciplinary Arts through a low residency program at Goddard College.