Fractured Atlas was founded as a performing arts producer in downtown New York City in 1998 by former CEO Adam Huttler. In that guise, we worked with a hand-picked roster of exciting young theater companies, choreographers, musicians, and performance artists. The events of September 11th threatened to close Fractured Atlas's doors permanently, but with Adam’s leadership and strong support from our board of directors, Fractured Atlas reinvented itself as an arts service organization in 2002, with a new goal of impacting a wider segment of the arts community in a manner that was both scalable and sustainable.
Since then Fractured Atlas has launched a broad range of programs and services, collectively reaching over one million artists and organizations in the U.S. and Canada. As the only service organization to serve the needs of arts groups as well as individual artists in all disciplines, Fractured Atlas is a unique and vital resource. We value the role that the arts play in shaping our world, and we are constantly seeking new ways to facilitate their advancement.
To that end, Fractured Atlas has been an arts industry leader in the use of technology to address challenges facing the arts community, share information and resources, and empower arts organizations with practical tools for managing their operations. Nearly all of Fractured Atlas's services are accessible online. Automation of mundane tasks (such as data entry) and integration of all our operations (including our member database and financial records) enables us to serve a vast constituency with a lean staff whose focus remains entirely on providing the kind of personalized feedback an automated system cannot provide.