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#TechToolTuesday: Animoto

If a picture is worth a thousand words, how much is a video worth?

With the explosion of video sharing platform like Youtube and Vimeo, or even Vine and Instagram... Internet audiences increasingly expect video content to accompany any website they visit. In fact, studies have shown that crowdfunding campaigns with a video had a 20% higher rate of being funded, compared with campaigns with only a photo (according to Kickstarter).

Paying for professional videography is out of reach of many small arts projects, and while some video editing software exists for the layperson such as iMovie, it still takes an experienced editor's eye to cut a great video. Animoto is a web-based video editor designed to enable everyday people to create compelling videos and animated slideshows to share with their audience.

Animoto is pretty simple to use:

  1. Insert your photos or videos either from your computer or a number of websites like Facebook, Instagram, Picasa, Flickr, etc.

  2. Choose from a number of pre-made video templates complete with animated transitions and slick filters.

  3. Customize your video by ordering your content, choosing background music, or adding text of your own... and that's it! You're ready to share your video with the world

Animoto has a number of pricing options. Free users can make web-quality videos up to 30 seconds long. If you want longer videos with more bells and whistles, there's are two paid plans: Plus ($5/month) and Pro ($39/month). With these plans you'll be able to create 20 minute high definition videos with a huge 2,000 track library of background music and many more available video styles. Animoto also has apps for both iOS and Android devices, in addition to plugins for popular software products like Lightbox and Aperture.

This app won't replace a custom professional video for your project, but when you're in a pinch and need to share your message in a dynamic and engaging format... Animoto may just be the tool you need.

Here's an example of a video for a school play using Animoto: