There's that saying: "a picture is worth a thousand words." And we know that the way people consume content on the internet is extremely visual. Readers confronted with a block of dense text will likely only read the first paragraph before moving on. Quality images are key to conveying key information to readers in a concise and effective way. However, too many times have I visited an arts project's website only to be smacked with a really low-quality, poorly framed, or unflattering image. Image quality directly impacts a reader's sense of value of your project. Ideally, you have access to photo editing software like Adobe Photoshop or GIMP. But these software solutions often have a high technical barrier of entry for newcomers. Learning how to use a photo-editing software can require a lot of time and energy.
Enter PicMonkey, Photoshop for the rest of us.
PicMonkey is an online photo-editing application that allows users to upload images and edit them online, without even needing to register. This is a quick and easy solution for that artist who just needs to adjust the color balance of a production shot, or an arts administrator who needs to create a quick image header for a website.
The app lets users crop, rotate, edit exposure, adjust color levels, sharpen, and resize images, along with a number of nifty tools like effects (essentially instagram-like photo-filters), photo touch ups (for those DIY headshots), fonts, overlays, and more. If you want some extra features, you can always upgrade to a "Royale" membership which includes more effects and fancy features.
This is an easy, intuitive, and cost-free way for artists to edit their photos on the fly. It definitely lacks the pure oomph of a dedicated photo editor like Adobe Photoshop or GIMP, but it's definitely a solution for those of you who just want to make simple edits to photos.
Check back next Tuesday for a new #TechToolTuesday!